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Winning and Losing Auctions

For this first year of Google\'s EU preference menu, three auctions are being held. The number of bidders in these initial auctions is limited because Google first designed the process as a “first price” auction (meaning you pay what you bid), imposed a variety of other eligibility requirements (e.g., in-app language localization across all EU countries), and set a tight deadline to submit applications. 

We suspect this resulted in most search engines either not knowing about the deadline in time to meet the eligibility requirements or finding the original format to be completely unacceptable, and so they didn’t submit the necessary paperwork on time.  

For this first year of Google\'s EU preference menu, three auctions are being held. The number of bidders in these initial auctions is limited because Google first designed the process as a “first price” auction (meaning you pay what you bid), imposed a variety of other eligibility requirements (e.g., in-app language localization across all EU countries), and set a tight deadline to submit applications. 

We suspect this resulted in most search engines either not knowing about the deadline in time to meet the eligibility requirements or finding the original format to be completely unacceptable, and so they didn’t submit the necessary paperwork on time.  

When, later, Google revised the process to a “fourth price” auction (meaning everyone pays the first losing bid after the three winning bids) and also revised the eligibility requirements (e.g., English localization is now accepted everywhere), Google did not re-open the 2020 auctions to companies that didn’t earlier apply. 

We suspect this resulted in most search engines either not knowing about the deadline in time to meet the eligibility requirements or finding the original format to be completely unacceptable, and so they didn’t submit the necessary paperwork on time.  

When, later, Google revised the process to a “fourth price” auction (meaning everyone pays the first losing bid after the three winning bids) and also revised the eligibility requirements (e.g., English localization is now accepted everywhere), Google did not re-open the 2020 auctions to companies that didn’t earlier apply. 

But in 2021, Google is planning to start over, allowing all general search engines to bid, including sites you don\'t normally think of as search engines like ISPs and arbitrage sites (that buy keywords and send you to pages of ads instead of actual search results).

When, later, Google revised the process to a “fourth price” auction (meaning everyone pays the first losing bid after the three winning bids) and also revised the eligibility requirements (e.g., English localization is now accepted everywhere), Google did not re-open the 2020 auctions to companies that didn’t earlier apply. 

But in 2021, Google is planning to start over, allowing all general search engines to bid, including sites you don\'t normally think of as search engines like ISPs and arbitrage sites (that buy keywords and send you to pages of ads instead of actual search results).

Thus, starting in 2021, we expect many more bidders, most all of which can make more money per search than us because of their less consumer-friendly business models. In other words, it is very likely we will be easily outbid and not be on the preference menu in next year\'s auctions and thereafter.

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Android 13 is rolling out to Pixel devices starting today. Later this year, Android 13 will also roll out to your favorite devices from Samsung Galaxy, Asus, HMD (Nokia phones), iQOO, Motorola, OnePlus, Oppo, Realme, Sharp, Sony, Tecno, vivo, Xiaomi and more.

We built Nearby Share to make it easier to send your content across your devices that are nearby, whether it’s a photo, link, document or even a Wi-Fi password. There are so many ways Nearby Share can help you throughout your day — and some you might not even know about.

To learn more about the technology and how it works, I sat down with Alice Zheng, the product lead for Nearby Share, to have her walk me through some of my most common scenarios.

We built Nearby Share to make it easier to send your content across your devices that are nearby, whether it’s a photo, link, document or even a Wi-Fi password. There are so many ways Nearby Share can help you throughout your day — and some you might not even know about.

To learn more about the technology and how it works, I sat down with Alice Zheng, the product lead for Nearby Share, to have her walk me through some of my most common scenarios.

Phone on left showing contacts to send a photo to with Nearby Share next to a tablet on the right with the image being received
Can I share files between my own devices?

To learn more about the technology and how it works, I sat down with Alice Zheng, the product lead for Nearby Share, to have her walk me through some of my most common scenarios.

Phone on left showing contacts to send a photo to with Nearby Share next to a tablet on the right with the image being received
Can I share files between my own devices?

Yes! In fact, this is one of the most common ways people use Nearby Share. Not only can you share files between your own devices, the process is getting even easier.

Phone on left showing contacts to send a photo to with Nearby Share next to a tablet on the right with the image being received
Can I share files between my own devices?

Yes! In fact, this is one of the most common ways people use Nearby Share. Not only can you share files between your own devices, the process is getting even easier.

In the coming weeks, we’re introducing a new update that makes it faster to share files on your own Android devices with Nearby Share. This means that devices logged into your Google account will automatically accept your transfers. This feature will be rolling out over the next few weeks and will be available on devices running Android 6 and above.

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This is as good a place as any to note that for photo wallpapers, Apple uses some neat AI tricks to cut out major objects in the image, like faces or buildings, and allows them to overlay bits of the time indicator, creating a neat effect. It’s shocking how well this works, actually. Unfortunately, it doesn’t work when you add widgets below the time. Except for that limitation, you can toggle this on and off at will.

The screen you see when you customize a newly created lock screen is the same one you get when you tap the “Customize” button on an existing lock screen.

Swiping along the screen swaps between different options for your chosen lock screen category, and what that means varies by the category. For photos, it moves between different filters like “black & white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock, Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static information that can be conveyed in a number or a couple of words.

The screen you see when you customize a newly created lock screen is the same one you get when you tap the “Customize” button on an existing lock screen.

Swiping along the screen swaps between different options for your chosen lock screen category, and what that means varies by the category. For photos, it moves between different filters like “black & white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock, Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also pick a color from a horizontally scrolling list. 

Swiping along the screen swaps between different options for your chosen lock screen category, and what that means varies by the category. For photos, it moves between different filters like “black & white,” “natural,” and “duotone.” For the astronomy wallpapers, it cycles through different viewing angles on the stellar bodies in question. And for emojis, it changes the grid size and pattern.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock, Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also pick a color from a horizontally scrolling list. 

iOS starts the list off with 14 suggested hues based on the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker; you’ll even find RGB sliders and a field for entering a hex value.

Beyond wallpapers, every lock screen has three distinct elements you can customize: the text field above the clock, the clock itself, and a widgets dock below the clock.

The above-clock field can include text- and symbol-based information from Weather, Calendar, Clock, Fitness, Reminders, Stocks, and any third-party apps that are supported. This is a good place for static information that can be conveyed in a number or a couple of words.

Moving down to the clock, you can tap on it to bring up font and color options. There are eight font options, but a few of them are quite similar to one another. Once you’ve settled on a font, you can also pick a color from a horizontally scrolling list. 

iOS starts the list off with 14 suggested hues based on the colors that it detects in the wallpaper you chose, and you can use a slider to adjust the saturation of each. Alternatively, you can scroll all the way to the end of the list to use a proper color picker; you’ll even find RGB sliders and a field for entering a hex value.

Each UI element (including widgets) follows a limited, monochrome visual language, so it all looks pretty similar in practice, regardless of your customizations. The color picker for the clock also changes the color of the text field above the clock and of the widgets below it.

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Animated screenshot showing the browser preference menu used by Microsoft in 2010.
This two-tier system solves the problem of making sure the search engines that consumers most expect appear first, while still allowing for other search engines to be included in the menu. Our previous post explains in detail how this could be visually designed.

Screenshot of DuckDuckGo\'s proposed design for an improved search preference menu.
When we presented people with a longer list of search engines, those people selected more non-Google search engines. In other words, more choice means a more diverse search engine market, assuming the choices people expect to to be there are there.

Winning and Losing Auctions

For this first year of Google\'s EU preference menu, three auctions are being held. The number of bidders in these initial auctions is limited because Google first designed the process as a “first price” auction (meaning you pay what you bid), imposed a variety of other eligibility requirements (e.g., in-app language localization across all EU countries), and set a tight deadline to submit applications. 

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That’s alarming given that many note-taking apps aren’t encrypted by default! Encryption is a process that scrambles text data, rendering it unreadable by anyone who doesn’t have the key (usually a password or passphrase). This means that apps that don\'t encrypt your notes by default leave them vulnerable to hacking by people who can access your device or the login credentials for your note-taking app. Hackers could even see the content of your notes by spying on your network, if the note-taking app has a sync function with no encryption.

Most people (58.2% ±3.1) were not aware that many notes apps don’t encrypt notes by default 😬.

Pie chart depicting awareness of the privacy risk of note-taking apps
ANSWER OPTIONS    PERCENTAGE OF RESPONDENTS
Yes, I was aware    34.48%
No, I was not aware    58.24%
I\'m not sure    7.28%
The Solutions:

1) Be wary of storing sensitive information in unencrypted notes. This zero-tolerance approach will help safeguard your information.

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